European charm standards include shaped the earth we inhabit and have taken away from distinctive cultures’ own personal values of beauty. This is most visible in the fashion industry, wherever women with pale skin happen to be deemed more fabulous than those so, who are darker-skinned. This isn’t fresh; throughout history, women with light skin were used to represent nobility and https://www.frontiersin.org/articles/10.3389/fpsyg.2022.845110/full wealth. Right now, some latvian women cultures use makeup to create their looks look more white, such as Mongolians and Japanese geishas.